Key accountabilities關鍵崗位職責? Recommend, develop and implement the Greater China e-commerce, digital marketing, digital customer experience, guest engagement/intelligent/analytics, and customer relationship management China strategy and activities with a mandate to increase user engagement and brand awareness to achieve the annual guest direct revenue budget. 推薦、發展和實施大中華區、數字營銷、數字客戶體驗、客戶參與/智能//分析以及客戶關系管理等中國戰略和活動,以提高用戶參與度和品牌知名度,實現年度客戶直接收入預算。? Oversee the Greater China customer relationship management (CRM) with a focus on guest and tenant customer satisfaction, retention and engagement to support tenant sales and drive arcade leasing revenue, as well as aim to increase member acquisition and guest direct revenue. 負責大中華區客戶關系管理,專注于客戶和租戶客戶滿意度、保留和參與度,以支持租戶和銷售額推動租賃收入,并致力于增加會員收購和客戶直接收入。? Manage Greater China agency partnerships and contracts (i.e. advertising, performance marketing, social media, etc.). 管理大中華區代理合作伙伴和合同(如廣告、績效營銷、社交媒體等)。? Oversee and work closely with Head Office and Greater China hotel-based e-commerce & digital marketing teams to ensure optimal online performance and the implementation of China initiatives and brand standards 監督并與總部和以大中華區酒店電子商務和數字營銷團隊密切合作,以確保最佳的在線績效以及執行中國計劃和品牌標準。? Oversee Greater China customer analytics to increase guest loyalty and acquisition. 負責大中華區客戶分析,以提高客戶忠誠度和獲取度。? Collaborate and seize opportunities to work with peers across the sales and marketing function 與銷售和市場部門的同事合作并抓住機會。 ? Recommend, develop and oversee Greater China Digital Customer Experience & Marketing annual budgets. 推薦、發展和監督大中華數字客戶體驗和營銷年度預算。General requirements基本要求? 10 years + managing e-commerce, digital marketing, data analytics and customer relations management strategies across the Greater China region. 10年以上管理電子商務、數字營銷、數據分析和大中華區客戶關系管理經驗。? Strong working experience in the consumer luxury or service industry high preferred 有奢侈品或服務行業工作經驗者優先。? In depth acumen and experience with various tools relating to CMS, digital marketing (SEO, SEM, Revinate, etc.), guest engagement, customer relationship management expertise. 深入了解與客戶關系管理、數字營銷(SEO、SEM、Revinate 等)、客戶互動、客戶關系管理專業知識相關的各種工具。? Ability to lead financial and commercial retail discussions. 具備領導財務和商業零售討論的能力。? University degree or higher in relevant field 相關領域的大學學位或更高學位。? Native Mandarin; Excellent writing and presentation skills; Business level spoken and written English 母語普通話; 優秀的寫作和陳述能力; 商務水平口語和書面英語。